A personal brand logo will communicate your essence. It is the symbol you want people to look at and remember you and what you're all about. So, before diving into the nuances of a logo built specifically for your personal brand, let's start defining what a logo is.
What is a logo?
A logo is a graphic element usually composed of text and/or shapes that helps people quickly identify a brand. By using a logo, organizations and individuals make it easier for people to recognize "who's talking".
Sagi Haviv, an expert logo designer at the company responsible for projects like the National Geographic logo, defines the purpose of a logo.
“People think a logo should say a lot about us, should be pretty, we should love our logo... Actually, all these are not true at all. There are things a logo needs to be: appropriate, distinctive, memorable and simple. Super super simple.”
Why companies use logos?
Logos are symbols through which people will remember a product or company - an obvious reason why they need to be simple.
A logo should be developed strategically to stand out amongst competitors in a determined industry or niche and, once companies or individuals have a logo, it needs to be used consistently to fulfill its purpose of increasing brand equity (the value of a brand).
However, the goals of developing a logo can vary depending on which industry we are talking about. That brings me to the next point:
Is it important for you to have a personal brand logo?
Yes, it is! Why would you think it is not? Let's say you have already worked on your personal brand strategy. Once you've synthesized your purpose, a skilled designer will use this as a foundation to create this graphic element that encapsulates what you're all about. In other words, s/he will aim at communicating your essence.
Keep in mind that, when developing a logo, it's crucial to have a clear understanding of where it will live once is finished and where it might live in the future.
Define the brand touchpoints in which your logo will appear.
The logo will communicate your essence. It is the symbol you want people to look at and remember you and what you're all about. Be mindful, though, about when and where you're using it.
It's ok to use your logo on the first and last slide of your keynote presentation, but by using it on every slide you end up being too salesy. Your approach will work against you, not for you. The same applies to using your logo on social media posts.
Here are some places where you can use your personal brand logo:
- Email Signature
- Youtube intros
- Youtube branding watermarks
- Social media posts
- Keynote presentation
- Books or ebooks
- Resources like pdf workbooks
- Media kits
- Business cards
The importance of developing a Personal Brand Identity
So far, we've talked about when and where to use your logo, but what happens when you remove your logo from all these band touchpoints mentioned above. Will people still recognize that it's you who's talking?
Your tone of voice is an important aspect of making sure your brand is recognizable even when you're using nothing but words. When using visuals, though, your goal is to have a system of typography, color palette and imagery (amongst other things) that are distinctive and memorable to the point where people recognize that it's you only by seeing this system applied to your website, or social media content, for example.
Your logo is important, but it's only a small piece of this puzzle.
We're in the age of social media. Youtube, Instagram, Facebook... these platforms require visuals for a solopreneur like you to effectively deliver your message and to stand out amongst thousands of competitors.
Although a logo is important, you should focus resources on developing a personal brand identity that works as an online reflection of who you are in real life, in the "offline world". That's a challenge most designers that develop brand identities for organizations are not equipped to deal with.
I'm specialized in creating remarkable brand identities for solopreneurs/soloists like you. Here's where you can learn more about the process and how much it is the investment.
How to create a remarkable Personal Brand logo
Can you create a logo by yourself? Of course! There are hundreds of available tools online that generate free logos (a quick Google search can help you find them out).
But will the final result be a remarkable logo? Well, that's not quite guaranteed. Creating a logo involves going through a design process that is usually neglected by these tools.
Why do you think some companies invest hundreds of thousands of dollars in creating a logo?
Your goal is to create a remarkable logo that makes you stand out from competitors, so a designer is probably the best option to help you with that. Here are the three most important steps everyone should go through when creating a remarkable personal brand logo:
The process starts with extensive research to get a clear picture of your industry's panorama. You want to understand what's expected from someone in your niche and uncover the space available to differentiate yourself through visuals.
Stylescapes allow you to see the final result before any final deliverable is designed. They are refined mood boards, usually two or three, in which visual references are used to synthesize the brand's visual language and different approaches it might take. This phase makes the whole creation process shorter and more efficient.
Finally, the logo is designed based on the visual language agreed on in the previous phase. Usually, two options are presented and final adjustments are made, if necessary, in the chosen option.
Examples of Personal brand logos
Now that you know the process, let's go through some examples of remarkable personal brand logos.
Jonny Ruzzo - Artist
Sol Machado - Artist
Boris Khalvadjian - Lawyer
Carmona Muñoz - Lawyer
Vero Motti - Brand Strategist
Martina Cavalieri - Brand Designer
Tati Caetano - Architect
Jodi Pudge - Photographer
Amy Carter - Fashion Designer
Do you like what you've seen here? Let's create a remarkable personal brand logo for yourself!