From an early age, Vero learned how being a vegetarian could have a positive impact on the environment. It became natural for her to inspire people to live and consume more consciously, so she decided to niche down her work as a copywriter and strategist who helps only businesses with environmentalists' concerns.
The identity captures the organic and elegant essence of Vero’s personal brand. The refined typographic logo is set in Bodoni*, and a vibrant lime green brings energy to the palette's earthy colors. Her confident tone of voice informs the audience about environmental issues and aims to foment discussions about it.