Attract great-fit clients, charge more for your offers

Let's talk
Symptom 1
It's not clear to people why choosing you instead of thousands of alternatives.
You're not positioned in the right context for people to perceive you as the best to help them solve a problem and reach their goals.
Symptom 2
People don't know the exact improvements your services will make in their life.
You don't fully understand who your ideal client is, their goals, pain points and needs, which results in an ineffective message being shared in your channels.
Symptom 3
You're not making as much money as you know you could.
People are not willing to invest much in your offers because they don't see you as someone who could truly help them reach their goals.

Grow you personal brand and become an authority.

Conquer more relevance and recognition in your niche by deliberately portraiting yourself in a way that's true to who you are and that resonates with those whom you can serve the best.

  • Show people why they should choose you.
  • Tell them how your offers can improve their lives.
  • Charge more for services and products.
Get clarity

Understand what's unique about you, the impact you want to have and define who you seek to help.

Attract great-fit clients

Connect with them by telling your story and earn their trust by being consistent with your message.

Keep growing

Get a roadmap explaining what to do next to keep growing as an authority in your niche.

• Authors

• Keynote Speakers

• Consultants

• Coaches

• Lawyers

• Architects

• Interior Designers

• Online teachers

• Creators

• Artists

This is for those who want to become trusted authorities and thought leaders.

He brought me lots of insights. Eduardo was very organized, objective and clear.”
vero motti
Vero Motti
Copywriter and Strategist
The process

Identity & Purpose

  • We uncover your strenghts and talk about your story.
  • We get clarity about what impact you want to have on people's lives and why.


  • I research and analyse different solutions that exist in your market.
  • We uncover the space you have to stand out.


  • We get clarity about the exact improvements your services will make in your ideal client's life.
  • We define who cares a lot about the value provided by your services.
  • We set the right context for people to perceive you as the best option to help them.

Brand Platform

  • Everything we talked about will be synthesized and I'll deliver you on a brand platform.
  • You'll find everything related to your brand in one place.
  • If things change in the future you'll still use the same platform, changing only its content.


  • We'll prioritize goals and I'll give you a roadmap with actionable steps for you to keep growing as an authority.

collage of a woman with gears in her head
How does it work?

If you hire me to do the Personal Brand Strategy I'll guide you through all steps mentioned above, do all the research and strategic thinking, and deliver you the roadmap and a brand platform containing a synthesis of all the work we've done. It usually takes from 4 to 12 weeks.

You can also hire a more affordable option in which I'll give you my framework and you'll go through the process by yourself - a great way of going deeper in areas of your business that otherwise, you wouldn't. Here you'll have 4h of consulting available to ask questions related to specific areas where you need help.

Personal Brand Strategy


Be guided throughout the process and leave the research and strategic thinking to me.

Framework + Consulting


Go through the process by yourself and get 4h of consulting with me.


/ Hour

Get help in specific areas where you're stuck at.

Let's talk
Messages are answered within 24h. If you're sending it on Friday, I'll get back to you on Monday ;)
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Why me?

I'll be honest here: if you have the time and know where to search you'll find great information. There are videos teaching the process and great books expanding on this topic. But sooner or later you'll also find out that the theory will only get you so far. By working with me, you'll be guided by someone who have done this before.

I'm specialized in branding for individuals, not organizations. I understand the specifics within this niche.
I get that things may change for you in the future, so this whole process sets the foundation you need to keep iterating as you grow your authority.
Unlike other personal brand strategists, I have a designer mindset: for me, things need to be practical, effective and iterative.
send me an email

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This policy is effective as of December 2020.

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